Trainplan Seminarkonzepte - Eine Marke der BISW Gruppe
Fix und fertige Seminarkonzepte für den direkten Einsatz. Einfach personalisieren und loslegen!


Buyer's Training

Bestehend aus Präsentation + Teilnehmerskript, individuell veränderbar


The real market situation is illustrated in the concurrence of market movers on both sides. In order to prevail in this environment, buyers require more than professional knowledge. They require individual training including a wide range of all aspects in the field of negotiation techniques, communicational behavior, and argumentation skills. In short ñ the basics of modern procurement marketing. It is the aim of this seminar to foster the communication between buyers and sellers. Your audience will learn how to solve apparent conflicts of interest between purchasing and sales, and they will be enabled to unite both areas in concerted acts in a common market.

Leseproben als PDF-Datei einsehen und downloaden

SK_BuyersTraining_Pres.pdf (699.62KB)
SK_BuyersTraining_Pres.pdf (699.62KB)
SK_BuyersTraining_Script.pdf (173.38KB)
SK_BuyersTraining_Script.pdf (173.38KB)

Table of contents


    The "Two-winners strategy"
    A conflict of interest between buyers and sellers
    Basics of communication
    Basics of successful communication
    Ten commandments for successful communication in purchasing

    Buyers versus sellers?
    The seller as the purchaser's partner
    What sellers learn in sales training, and what purchasers should consequently be familiar with as well
    Argumentation and negotiation techniques
    Reducing obstacles and inhibitions
    Dealing with dissent

    Basics of successful purchasing
    Negotiating, or: How to communicate successfully in purchasing
    Decision criteria for successful supplier selection
    Purchasing policies, or: How to appropriately react to price increases
    Acting in accordance with economic cycles

    Successful claims
    The manufacturer's liability
    The written claim

    Day clearing


    63 Seiten Teilnehmer-Skript (MS Word)
    44 Seiten Beamer-Präsentation (MS PowerPoint)


    Folgende Systemspezifikationen werden vorausgesetzt bzw. empfohlen:

    Mindestens: Microsoft® Office 2007

    Empfohlen: Microsoft® Office 2010 oder höher

    Bei der Nutzung von anderen Office-Paketen (z. B. OpenOffice, Office for Mac, iWork, Lotus Symphony, KOffice usw.) können Formatierungsabweichungen vorkommen.

    ISBN: TP-EN-008